Blonde Perfecting Purple - Shampoo

Literally the best

I have tried many purple shampoos before and this one is my holy grail that I always come back to. I have very fine and thing hair, and I was worried about trying this the first time but it doesn’t weigh down my hair. It will not cause your hair to turn purple. It smells amazing. I use this once every two weeks and it gives me such a nice blonde refresh.

Got a sample from Sephora, felt like this shampoo was fine

Never again

This product is dangerous and should only be used by a licensed professional. I left this on my hair for under 1 minute as I could see my beautiful lightest ash blonde turning lilac purple. I quickly washed it out, I have patches of purple that will not wash out and my skin and nails are also stained. I will buy a clarifying shampoo shampoo to try to erase the damage done. Very pigmented. You’ve been warned.

Good if you want your hair purple

Products stays in hair and is so hard to wash out. I walk around with purple hair half the time. Also dropped the bottle and is split in half and leaked all over my shower. 👎🏻

I'm pleased with this purple shampoo!!

I bought this just to give my highlights a boost of brightness. Now that I have gone platinum blonde, I'm definitely going to be using it to keep my hair bright without brassiness. I love that it keeps my hair soft and shiny. And the smell is amazing!! The reason for the 4 stars is you shouldn't leave it in longer than it suggests on the bottle because it can leave your hair very dry (if not careful).

I love this purple shampoo! Smells so good and hydrates my hair. Only weird thing is I feel like sometimes it lathers up nicely and sometimes I have to use a lot to get it to lather.

I got this and the matching conditioner as a sample and my hair looks great!!!! I think I would definitely purchase this 😁

Really made my hair glow and retains it highlights

I rarely write reviews, but this product is a must! If you have been debating to buy, do yourself a favour and commit! My hair goes brassy quickly, one use and I am in love. It smells amazing and my hair is so soft!

Nails are PURPLE, hair is soft

WARNING: turned my skin and nails purple! Tried a sample of the shampoo and conditioner - it's been an hour and I still can't get the purple from under my nails. So relieved I didn't save this for wedding prep like I was planning. Hair is soft, but nails are gruesome and have to be redone :(((

Must have for blondes!

Perfection to keep the brass out. I have more red tones in my hair so I find my blonde looks brassy so easily, I apply this once every few weeks and I’m always so surprised how blonde I end up. Plus it doesn’t dry out my hair.

My favourite purple shampoo

A little bit goes a long way. It smells wonderful and leaves your hair soft (unlike some purple shampoos).